Leah Cedeño

A forward-thinking social and video leader driving multi-platform growth, high-performing creative, and standout event activations.

I blend data, storytelling, and community expertise to scale audiences, elevate brand presence, and execute industry-defining creator experiences.

Head of Social & Video

Fourthwall

Dec 2024 — Present

• Spearheaded Fourthwall’s cross-platform audience growth, adding over 17K new followers across Instagram and X and expanding the community to 28.6K.

• Increased total social engagement over 50% year-over-year, generating 34K+ interactions across posts and reels through strategic content planning and creator-focused storytelling.

• Filmed and edited tutorials, campaigns, and social-first content optimized for pacing, retention, and platform storytelling.

• Implemented new content systems, reporting dashboards, and workflow structures to streamline planning, production, and analytics across platforms.

• Executed TwitchCon 2025 event coverage generating 2.2M reach and a 91% surge in profile visits, establishing Fourthwall's highest-performing event cycle to date.

• Planned and produced major creator events and social activations, overseeing logistics, partnerships, on-site production, and real-time social execution.

Digital Media Manager

Fourthwall

Jan 2023 — Dec 2024

• Managed multi-platform social strategy driving major gains in visibility and engagement.

• Achieved 100% X growth and a 62% increase in YouTube subscribers.

• Led community management across Discord growing the server to 34K+ members.

• Built creator partnerships and coordinated influencer-led campaigns to strengthen brand presence.

Sales Lead, Creator Partnerships

Fourthwall

Sept 2022 — Jan 2023

• Conducted targeted outreach to creators, driving signups and expanding the platform’s creator base.

• Persuaded prospects through tailored pitch strategy and creator-focused messaging.

• Collaborated with marketing on outreach campaigns to improve conversion rates.

• Managed lead tracking and maintained a clean, organized sales pipeline.

Digital Account Manager

Second City Prints

Sept 2021 — Sept 2022

• Managed influencer merch drops end-to-end, ensuring smooth production and launch.

• Maintained strong client relationships and served as their primary point of contact.

• Coordinated project budgets and production logistics for touring clients.

• Contributed to website design improvements, enhancing online shopping experiences.